Fast fashion brand UNIQLO China's first self-drive shop opened in Shanghai on the 26th

Fast fashion brand UNIQLO China's first DRIVE-IN shop opened on May 26, the store is located in Shanghai No. 1688 Cao An Road, UNIQLO for the first time in China to open a car shop, but also fast-fashion brand in China's first attempt. According to UNIQLO Penning China president revealed that the future will be opened in Beijing, Guangzhou and other cities Zijia purchase stores. It is reported that the so-called self-drive shop, is different from the shopping mall, is an independent shop, equipped with private parking, self-driving consumers can feel the new shopping experience from the product to the shopping experience. According to reports, the upcoming opening of UNIQLO Caoan Road shopping by car about 2900 square meters, will be one of the few in Shanghai, a full range of large-scale stores, will gather the most popular season UNIQLO most complete product. According to Penning introduction, UNIQLO car shopping store another advantage is that to provide customers with a relaxed, spacious, bright and comfortable shopping environment, get feedback from customers, the future of the store to enhance the model. "UNIQLO Caoan Road shopping by car is only our first step, just a beginning, the future may be in Beijing, Guangzhou have the same choice," Penning said. UNIQLO Caoan Road shopping map renderings 60% of stores in Japan are located in the main road around the road, because with the popularity of vehicles and transport facilities, there are many emerging residential areas will appear in the outer suburbs. With the rapid development of China's economy, the number of private cars has increased rapidly and shopping by car has become more and more popular. Penning said Uniqlo opened its own car shop hope that the "self-drive shopping" fashion shopping experience to China, and this form will be UNIQLO one of the orientations in the country to optimize formats and consumption patterns. Penning said Uniqlo opened its own car shop, but often not only around the UNIQLO brand, will be associated to support and give consumers a convenient consumer life plate. For example, there may be home appliances, restaurants, cosmetics, daily necessities store. To a commercial base made out, and then supply to the surrounding consumers, and gradually spread to the surrounding so that the surrounding area within the consumer or passing by, drove to rest, consumption. Because of the popularity of cars, car owners would like to go out for a visit, not only for a ride, may go down this route to go around a series of consumption, sightseeing. As the Chinese market matures, fast fashion brands accelerate their expansion in China. When talking about overseas business, YUIJI, the founder of UNIQLO once said: "In the next 10 years, more than 1,000 shops will be opened in mainland China, Hong Kong and Taiwan, At the same time in other parts of Asia will also open more than 1,000 stores. "

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