For the future of the apparel industry, the importance of creativity is beyond doubt. The global apparel industry to pay more attention to the design, function, marketing, etc. constitute the brand DNA, the pursuit of high-value women's products high-end women's brand V · GRASS designers are looking for their own brand DNA. Finally, they found a common feature in these simple and elegant designs - "self-cultivation, but also to cultivate the heart."
Self-cultivation means from the connotation of physical and mental cultivation, and strive to improve their own ideological and moral level. Taoism, Confucianism, Mohism are Slim. They are convinced that when the design itself can be a magician who sketches the figure and the line with a very patient attitude and extraordinary intelligence. Well, this is a piece of clothing that is spiritual, warm and attuned.
Physical and psychological functions combined
Brand is a DNA, when the mark removed, consumers still recognize you, such a brand has its own meaning. V · GRASS Slim DNA is a gas field.
According to reports, 2012V · GRASS's new autumn and winter is divided into three themes: "French chanson", "urban jungle" and "fun pop", the three series of design themes, although unique style, but have the same strain Unique temperament - "Slim" style design, has become the focus of this season's autumn and winter new products.
Slim! Slim! This design appeal everywhere - a retro dress in the "Fun Pop" series, the 1960s classic pop pattern will be combined with the cuteness of young girls and V · GRASS-style elegance to show light Mature feeling.
And this series of details intentions lies in the subtle use of comfortable knit, polyester and chiffon several different fabrics interspersed with the application, in the immediate sense of the hands and visually cut a little thick sense, also make different texture Fabrics bring a rich level of change.
One of the French chanson series of winter coat with French romance, is unique in that it adds a creative cloak design. As a result, the women will be slightly fat arm to cover, but brought to people a full architectural design lines, the whole body seemed capable and handsome.
"We would never design the size of clothes in order to cover up human imperfections, and this does not reflect the original intention and inherent strength of the design," said Kana Shiina, V · GRASS design director. In fact, there are many details and techniques that designers need to speculate. For example, the same gradient design, from top to bottom and from the inside out of the gradient, can give people the feeling of convergence.
For example, the average woman's belly prone to overweight, but V · GRASS's flagship tulip version can be a good solution to this problem. Elliptic shape of the profile, mainly by the folds at the waist section of the treatment, can well cover the female abdomen, to tighten the hem effect.
The shoulder oval-shaped handle (also known as petal sleeve), it can be a good solution to the problem of poor sleeves lift, but also reflect the feminine soft temperament. The magic of the design is that its physical and mental functions can be combined. V · GRASS grooming female body at the same time, make their hearts more confident, more powerful. This is also where the power of smart design lies.
Into the "happiness design"
In V · GRASS's designer team, spread such a professional vocabulary - "happiness design." In other words, as a qualified V · GRASS designer, should feel with happiness to experience and experience the world around.
Happiness is the most desired, but not dare to touch the words of modern society. Looking at the modern life trajectory, school pressure, employment pressure, family stress everywhere. Apparel is the skin with the people, V · GRASS hope that through clothing, passed to people a kind of stretch, no pressure of feeling, can make people feel a caring and caring happiness.
Similarly, V · GRASS pride of self-cultivation design, but also with a happy mood and attitude. V · GRASS's design team throughout the development process, employees can enjoy the work, enjoy the process, the product as a work of art to make, in this mood to feel the consumer.
Is the so-called: Let employees become a perception of happiness to some people, so as to make a sense of happiness of clothing. Slim design should have a nuanced attention and respect to our body. In the clothing age, we still hope that through the manual grinding of the self-cultivation design, to pass out a tailor-made feel and temperature. "
V · GRASS Slim models, especially the X version of the grasp, still insist on not using CAD software plate. Their approach is: the combination of specific style style, size of the various parts of the human body as a reference, to take a combination of flat and vertical plate making methods, all steps are to adhere to manual operation, in order to maintain the exquisite, proper wearing a pursuit of experience.
To star models small jacket, for example, the brand board division will place special emphasis on the shoulder and waist line processing. Shoulder styling needs to be three-dimensional cutting, to meet the style based on the height of sleeve and cuff sleeper sleeper size, get a reasonable size.
360 degrees around self-cultivation system support
Clothing positioning is a cumbersome research project, by some of the standard indicators to measure more easily, clothing positioning as the soul, but also gas: everything has temperament, atmosphere or gas field, high-quality clothing will make a person's whole Temperament changes, from the consumer level, but also from the details of the designer's connotation and intentions.
Grasp the "strategic core", which is the first level of "Strategic Allocation." For V GRASS's current development, Slim Design style planning is the most important trait.
Look at many international brands, most of them are starting from the star of a single product, or around the product in one aspect of the temperament and character of the core focus. For example, CHANEL's little black dress, BUBBERY's classic plaid, the same, V · GRASS chose the Slim style of each product line of the same strain. How to make consumers choose the slightest wearing experience, the first one to think of V. GRASS, this is the first step in branding.
In the meantime, V · GRASS, which is aiming at V · GRASS's self-designed brand DNA, is further accelerating the "strategic matching" of subsystems such as product development, terminal marketing and communications.
For example, in the next phase, V · GRASS will further increase the proportion of self-cultivation design in product development to highlight the unmatched personality of other brands. The terminal sales of gold medal shopping guide professional training will be further strengthened, so that every one of the V · GRASS shopping guide can become consumers most trusted self-cultivation consultant. At the same time, with "Slim, but also cultivate the heart" as the theme, VIP customers for the salon, the first show, microblogging hot and other thematic activities are also an orderly way forward.
"Self-cultivation, but also cultivate heart" - young and intelligent V. GRASS is carrying a calm and elegant walking on the road. Doing business is like digging wells to find water, well digging, water will naturally converge here, companies just focus on drilling well. Promoting brand awareness and life-and raising Germany is exactly the same, Germany and Vietnam, the higher the fame. Making money is not the sole purpose of business, but in a certain area to become consumers trust, follow, rely on the brand.
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