Deducing the essence of oriental culture elements Li Ningfei A basketball shoes lead the fashion tide

Recently, following Li Ning’s successful signing of NBA player Damon Jones, “Li Ning” Flying Ace basketball shoes were formally sold on the Li Ning store nationwide, giving Chinese fans zero distance with the first Chinese branded basketball shoes that set foot on the NBA. The "privilege" of contact. "Flying A" basketball shoes are specially developed in accordance with the requirements of the NBA. Their professional attributes are undoubted. In terms of appearance design, the "Li Ning" design team has incorporated a lot of oriental elements in R&D to make it show a strong Oriental charm.

The “flying armored” basketball shoes are designed for the needs of professional basketball players. BounceTM is built into the forefoot soles to increase the rebound force. The newly developed ARCH cushioning structure and CushionTM cushioning material used by Li Ning are used in the back of the soles to greatly improve the damping effect. The TPU tray structure acts as a stabilizing support and force transmission, preventing the forefoot from overturning the bottom design. On November 18th, 2005, Damon Jones was wearing the special Li Ning Flying Ace basketball shoes for the first time to compete with the 76ers. After two months of high-intensity combat tests, the professional attributes and comfort of “Li Ning” basketball shoes The degree and fashion sense have been recognized by Damon Jones. "Very packed and comfortable, with rich oriental features that made me unique on the court," Damon Jones commented.

According to "Flying A" basketball shoe designer Zheng Yongxian, recently listed "flying A" basketball shoes, on the basis of ensuring the balance of functional structure, into a large number of oriental elements, so that the overall effect of the shoe is full of tension. Its design idea is based on contemporary people's life and aesthetic concepts. In order to strengthen the characteristics of oriental culture, the Chinese ancient armor and Zhong Ding structural features were used in the appearance and creativity to express the ancient Chinese culture very intuitively. Domineering, overwhelming. The "flying armor" has a detachable buckle on the body and a laser dragon pattern on the buckle. The overall effect is simple and elegant. It reveals a domineering force, and the tightening buckle can enhance the wrapping of the shoe on the foot, and the buckle is removed. When wearing it, the breathability is improved, and the wearer can try different wearing methods according to personal preference to add fun to the exercise. The design of the sole lines refers to the shape of the ancient Chinese bronze ware and is designed around the mechanics of movement.

According to reports, in the future product development process of “Li Ning”, Eastern culture will be incorporated into product design as the main element. Using modern design language, symbolism and metaphorical expressions to reflect Chinese attitudes and methods for sports. , Demonstrate China's 5,000-year-old culture from a new perspective and use this new design concept to distinguish itself from competitors. After the "flying A" basketball shoes went on the market, Li Ning has successively pushed out the "sisters" of the product, Yu Jia, whose design idea stems from the lighter, breathable goose armor of the armor, making shoes The overall shape of smart flying, endless charm.

Li Ning Company successfully signed the NBA Cleveland Cavaliers defender Damon Jones. Damon Jones became the first player to wear a Chinese sports brand to compete in the NBA. This sponsored event successfully broke the foreign brands' status in the world's top events. At the beginning of the new year, in order to inject a strong booster for the Chinese domestic sports brands that have been at a disadvantage for many years, the development of the Chinese sporting goods industry will unveil a brand new historical chapter. At the China Press Conference after the successful signing ceremony, Mr. Zhang Zhiyong, CEO of Li Ning Co., Ltd. excitedly said that “Li Ning” professional products represent the first Chinese company to enter the international arena, proving that our products are recognized by the top athletes. This is the most important.

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