Wuhan clothing annual output value of 500 billion

In recent years, the clothing industry as a Wuhan traditional industry does not seem to show its own advantages. Many companies have encountered many problems in the process of transformation and e-commercialization. Yesterday, the "Han Pai Fashion Revitalization Road - 2014 Wuhan Taobao Business School Traditional Enterprise Transformation E-Commerce Summit" was held. The Wuhan Fashion Chamber of Commerce teamed up with Taobao Business School to discuss the revitalization of Han sentimental clothing under the E-commerce era.

It is understood that there are 17 well-known Chinese trademarks in Wuhan apparel industry, 9 Chinese famous brands, and 17 national inspection-free products. Yesterday, Li Qunbao, secretary general of the Wuhan Garment Merchants Association, introduced that “the Wuhan garment industry has an annual output value of more than 500 billion yuan, ranking sixth in China.”

However, in this 500 billion yuan, e-commerce channel is only more than 100 billion yuan, accounting for only about 1/5. It can be seen that Hanpai clothing has a huge potential in online shopping, and traditional enterprises will have great potential.

Clothing and apparel products, as the largest category of online shopping transactions, have huge room for development and potential. The size of consumer groups is also huge. It is not an exaggeration to say that apparel e-commerce has guided the development of the entire e-commerce market. So, how can Hanpai garment industry rely on the network to break through and successfully transform?

Li Qunbao suggested that “we need to rely on existing resources, improve the marketing channels for apparel, and strive to go online from the offline.” Li Qunbao suggested that the traditional physical sales model be gradually transformed into a sales model combined with the Internet.

Alibaba Group Senior Director and Director of Taobao Business School Stepper believes that the traditional supply chain advantage and brand competitive advantage of traditional enterprises are the trump cards that are almost unmatched by the Internet brand. Most of the traditional enterprises are currently lacking in the way of thinking. Successful e-commerce experience.