Jinan "broken shoes" fashion provoke young people "brand name desire"

Just spend about 1/10 of the price of the mall to buy brand-name sports shoes? This type of goods, known as "broken shoes," was once popular in the South and is now well known among young people in Jinan, Shandong Province.

In a small shop specialized in the sale of “broken shoes” on Heping Road, the reporter saw a dozen square meters of shops separated into two rooms, and various brand-name sports shoes were densely placed. When you look closely, you will find that these shoes have no signs compared to similar products in large shopping malls. Most of them are dirty, and there are obvious stitches on the upper or sole. The shop owner pointed to the sign hanging at the door and told reporters that these shoes were treated as “broken shoes” and were “real goods”. After two processes of cutting off and sewing, dirty spots were unavoidable, but the prices were really cheap and generally not More than 100 yuan.

It is understood that these "broken shoes" are generally found in the production or export process of brand-name sports shoe manufacturers, or were cut off after being investigated by the Customs for tax evasion and smuggling. These shoes were collected by some shoe sellers and then stitched and processed into a pair of "broken shoes."

Cheap brand-name goods, so that "broken shoes" is very popular with young people. One undergraduate said that these shoes are good from the outside, and they can get a brand-name enjoyment psychologically at the price, even if they don’t wear for a long time. In Baidu's Jinan Bar, some of the postings about "broken shoes" have had a wide impact, and some young people have even used it as a sign of fashion.

The reporter noted that merchants often claim that “broken shoes” are carefully repaired by shoe sellers, and the appearance and quality are similar to those of the branded sports shoes sold in shopping malls, but they are vague when it comes to quality assurance. A Jinan “broken shoe” seller, whose net name is yangguangshuaiqi, stated that the shelf life of his shop in Taobao is two years. However, when a reporter contacted the website through the website, the seller stated that the scope of warranty does not include the part that was later repaired.

According to industry insiders, the quality of "broken shoes" is difficult to guarantee. Some "broken shoes" are inherently defective and are not suitable for wearing. After being cut off and repaired, the quality is even more unbearable. In addition, there are also some businesses in the southern market that sell underappropriate sports shoes under the pretext of "broken shoes." This is difficult for ordinary consumers to judge.

The staff of the Provincial Association for Legal Affairs stated that "broken shoes" is not a qualified product and that it is not allowed to leave the factory according to regulations, and it is not allowed to sell in the market. If the evidence is conclusive, the relevant authorities can investigate it.
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