Pop style, a strange and familiar name, was unfamiliar because she stood out from the "hard and abrupt" of thousands of clothing brands in China and appeared before the public at a speed exceeding imagination. It was familiar because she knew her. The appearance of her is so cordial, as if she had already been with you. Pop style is the attitude of this new brand.
Shenzhen Floating 2000 Garment Co., Ltd., a clothing company that was founded in 2000, officially became the company's business object four years ago. In 2004, the brand was formally expanded to the outside world. After a short year of promotion, Pope Wind has more than 110 specialty stores and franchise stores in more than 20 provinces and cities across the country. After this year, Pope has spent four years in repairs. Practice internal strength. At the 13th China (Beijing) International Clothing & Accessories Fair in 2004, the “Pop Style†debuted for the first time, allowing the majority of businesses and consumers to feel the “popular style†free, healthy and hearty. good mood.
In 2005, the global apparel industry has an extraordinary significance. The international textile and apparel quotas have been abolished, and Chinese clothing will be transformed from Chinese manufacturing to Chinese creation. The pop general is no exception. Faced with the fierce competition in the garment industry, the pop style is evolving from the identity of a brand follower to the identity of a brand creator. From design to management, it is no longer just the same as in the past. "Initialism," but in the gradual establishment of its own brand strategy, the company also hired a professional researcher in the fashion industry - Prof. Wang Xiangsheng, as the company's brand strategy management consultant, for the company's brand development, terminal core competitiveness and employees The improvement of quality has injected fresh blood. This year, the company will accelerate the speed of franchise stores, strive to break through 200 franchise stores and specialty stores, and expand the market share of “Pop styleâ€.
Pope Wind strives to establish a unique cognition and association in the minds of consumers, allowing consumers to feel the joy from the heart because of the “popular styleâ€. Only in this way can the "pop style" brand be able to With infinite attraction, it is impossible to create a true brand with its own personality. Only in this way can a strong brand compete with a famous brand at home and abroad on a stage. Creating a brand of 100 years is a dream that any clothing company hopes to achieve. To achieve this goal, it also has a long and bumpy road to go, but the company has the ability and confidence to put the "pop style" brand. If you are stronger and bigger, how can you see the rainbow without experiencing storms? I believe that in the near future, the "popular style" will surely stand in the ranks of strong brands.