"Red Sequoia Tree" is located in Haishu, a famous casual clothing town in China. It is a menswear brand that has risen dramatically in the past two years. When many people in the industry talked about the development of the "Redwood Tree", there were no doubts in the praise.
The origins of the legendary “Redwood Tree†had just opened a new page in the 2000s. Changshu opened the curtain of great development. The Secretary of Municipal Committee Yang Shenghua proposed the grand blueprint of “building five major new advantages in Changshuâ€. Liu Weijun, who was doing cloth business in Guangdong at the time, sprouted the idea of ​​returning home to do some big business. Liu Dong, who had a keen sense of touch in the market, soon set a good position for his company and products - the factory settled in the Chinese casual clothing name. The town - Haishu, first, consider the local counterparts more, easy to capture market information, and second, there are many technical staff here, to be properly integrated training, can lay a good quality foundation; and apparel products, mainly in casual style , specializing in T-shirts, jackets, Liu Dong believes that the company has just started, to do big, we must first be special, to do a special job to be excellent, bigger, stronger.
When his own product was branded, the intelligent Liu Dong immediately "inspired" and named after the "Redwood Tree". This auspicious and festive name has its specific historical meaning and profound cultural background. The red fir tree is a very famous tree species in the Americas. It has a long life and grows tall. It has a rapid growth rate, a high survival rate, and a strong ability to avoid pests and fire. It is recognized as the most valuable in the world. One of the trees. In February 1972, when US President Richard Nixon flew across the oceans and opened a new chapter in Sino-U.S. relations, he specially sent a sapling of North American redwood to Shanghai and settled down in Hangzhou. Thirty years later, this green messenger has become a symbol of friendship between the peoples of China and the United States. As a testimony of this friendship story between China and the United States, the sequoia tree will always carry history. Redwood costumes are intended to explain this Sino-U.S. friendship.
Why Rapid Growth Jiangsu Redwoods Garment Co., Ltd. has established the "Redwood Tree" brand with the concept of "high starting point, high investment, and high quality" since its inception. After just four years of development, the company's production "Red Sequoia" men's series has become a popular brand-name products. Liu Weijun said that the reason why the “Red Sequoia Tree†brand can achieve such rapid development in such a short period of time has first benefited from the good atmosphere of the whole garment market in Changshu. Changshu, which is known as "the world is well-known for its clothes," has attracted the country's powerful clothing agents, which provides a good opportunity for the brand's investment promotion. Secondly, it benefits from the accuracy of the product positioning of “Redwoodâ€.
The “Red Sequoia†men’s wear targets the elite consumers from the age of 25 to 50. Such consumer groups have higher expenditure income and a more active life style, with a focus on taste and personal style, and recognition quality. The “Red Sequoia Tree†men's wear is also a business casual wear that takes into consideration East-West culture, uses high-grade fabrics and high-quality craftsmanship. It pays attention to product quality and cultural connotation, and emphasizes unique product design styles, so as to meet the brand and target the psychology of consumer groups. Won their recognition.
In addition, companies in the "Redwood" men's clothing in short supply, the market research, development of new products, expand production, meet market demand, the implementation of low-cost expansion, and successfully expanded the all-round marketing network. The "Redwood Tree" franchise plan is to establish a franchise network, cooperate with local and large-scale and powerful franchisees and commercial organizations, set up regional franchise agents, and expand regional sales terminals; In the region, the company directly expands its final franchise, and when it sets up a regional agency in the future, it will be assigned to regional agencies. All these have created space for the further development of the Red Sequoia company.