Marketing people not only rely on performance to eat

Marketing people not only rely on performance to eat

Many friends who do market think: "Marketing people rely on performance to eat, as long as the business ability is too strong to go everywhere."

I used to agree with this sentence. When I learned about my friend’s job search experience, I also need to add this sentence: “Marketing people are also people in the workplace. They are also subject to the rules of the workplace. Interpersonal relationships are just as important. In particular, internal relations have become the key to restricting the success of marketers. "Workplace politics has always been a relatively embarrassing topic, but it is also objective. Many times, marketers are like a general, and there is a ambition to serve the country. There is no opportunity for display. Just as "the teacher didn't die before he died, he often made the hero full of tears."

Marketing elites hit the wall

Recently, a friend Xiao Wang went to an interview with a well-known foreign-funded enterprise in China. Xiao Wang once worked as a regional manager in a similar enterprise. His work ability is very good. He has rich experience in market management and past success stories. I am willing to go to work with Xiao Wang’s ability. I believe that it will be unprofitable, but the result is that I am big. Drop glasses.

Not long ago, I called Xiao Wang to contact me, and asked him by the way: "How is the work closer?" Xiao Wang replied "Not very good!"

"WHY?" Xiao Wang is often an optimist. I am a bit surprised to say such things.

At this time, I only listened to Xiao Wang. "At the time of the interview, the CEO recognized my ability, so I stayed at the company for training. The two-month training was over. Every department was unwilling to accept me when I was assigned."

Encounter workplace politics - as long as you are obedient, don't do it

I am confused by this statement. I asked: "Do you offend any leader, or should you not rely on your ability? Is your own request too high?"

Xiao Wang’s helplessness revealed the reason: “The reason is that during the training, he showed both strong ability and quality, but also showed unique opinions and strong personality. You also know that my character is somewhat publicized. The eagerness to express themselves is rather the desire to speed up; and the requirements of the employees of the various departments of this type of enterprise are --- obedient, must not be discounted, fully obeyed, and do things without ambition. Insufficient personal ability poses a threat to leadership; and at first glance, I am not the kind of deaf child, and there is a wild nature that is tempered in the market."

The department manager pushes Taiji - this person is very capable, but the specialty is not suitable for our department.

"So when I assign work, I have to go to the market to do the regional manager according to the position of the interview. The marketing director said that I am longer than the channel. The terminal is relatively weak. Now the channel is not lacking. I can go to the front line as a salesman. Practice, wait for the right position and then arrange me, I grew up from the salesman, all the way to the regional manager, and then from the regional manager to the salesman is too big; and if I did a salesman I must have been 'sinking in the sea', so I didn't go."

I said: "Is the leader interested in cultivating you, and you have not correctly grasped the leadership intentions." Xiao Wang said bitterly: "I am not a rookie just out of the way. I can't see the cultivation and training of the frontiers!" ”

I said, "What later?"

Xiao Wang said: "The boss later arranged for training, hoping to make up for the theory of the company's training with my rich sales experience and lack of practical combat (sales trainers are high-caliber students, but there is no sales practice experience), but the manpower director said I have more experience and less academic qualifications. The company's trainers are all masters, and I am just a junior college student. It is natural."

I said, "How can this be done? There is no success in learning, and the winner is a teacher! The marketing articles you write are also somewhat famous. You can write several textbooks for your experience! Hehe."

Xiao Wang said: "Don't hurt me! I have a few drops of ink myself, still understand!"

I asked: "What happened next?"

Xiao Wang said: "The manpower director arranged me to go to the media department. The manager of the media department said that my writing is too sharp. I always write about things, too rational, lack of sensibility, only suitable for writing commentary articles, not suitable for writing propaganda, soft text. The propaganda requirement is 'moisturizing and silent'."

Unwilling to admit defeat - the regional manager is a clerk

Xiao Wang sighed: "Hey, I became a child no one wants, and the manpower director also felt embarrassed. Hehe, I was a marketing person who many companies are trying to dig. It has become ' here.' My ribs are gone! At this time my confidence has also been hit harder than ever; when I was in a low mood, a department manager took me and asked me to be a clerk in her department."

Persevere in patience - where to fall and where to climb

"Clerk?" I just took a sip of water and coughed me for a long time. I was shocked and asked: "You are a clerk from a large regional manager. What do you think, can you adapt to the transformation of the role?"

At this time, Xiao Wang said faintly: "I thought so at the beginning - I am a wolf who hunted from the forest in the market, but now I graze in the zoo. I don't know that the wolf is learning. Grazing, or being starved to death, but one thing, I will not give up on it -- not leaving, even if there is a better development opportunity outside, where to fall and where to climb, I believe there will always be opportunities I don't admit that I have failed, but I haven't succeeded for the time being. I believe that the boss will not spend money to raise idlers, and will give me the opportunity to show up sooner or later."

After a pause, Xiao Wang went on to say: "I especially like to hear the song of Qi Qin --- the wolf of the north", lonely, helpless, suffering from vicissitudes, facing the test of survival but still not giving up the pursuit of perseverance -- That legendary beautiful grassland."

Reflection in the workplace - being important in both being and doing things

I am very touched and said to Xiao Wang: "I am very glad that you are still so optimistic in this unfair treatment and embarrassing situation, which shows that you are more mature; in fact, this is not just the leadership 'ability' and ' Obey the 'more important multiple choice questions, but your own more selective questions about 'doing things' and 'being people'."

Xiao Wang also said with deep feelings: "Yes! Many times, 'being a man' is more important than 'doing things'. If you don't 'be a man', you won't give you the opportunity to 'do things'; I used to be a person and a person. I understand the comparison and think that this is just a single-choice question. So I chose the ability, I was always learning, and I tried my best to improve my work ability. Now I understand that being a person and doing things is a multiple-choice question, both of which are important."

"Only 'doing things' will not be 'being a man', it will often become a Yue Fei-style 'heroic', being slain by the "no need" crime, or killing a rabbit, cooking a dog, or working hard for someone. I have done a 'marriage dress'; people who can only do things that people can't do, that is, those who don't usually learn nothing, but they will pull out the gangs, welcome the superiors, and reject the aliens. These people can mix in the short-term. But I don't think there will be any good endings."

Internal relations - a compulsory course for people in the workplace

I said, "Oh, start 'Enlightenment', understand it! What are your plans in the future, you will not be willing to be a clerk!"

Xiao Wang’s said: "That is! The cans are broken, the generals are dead, and they are doing 'marketing'. Born is a blood that is unwilling to be lonely! This is not, now I know that in the 'being a man' There is a lack of it. Dangdang clerk grinds his heart, changes his character, learns to deal with internal relations, and learns what is called 'outside circle'."

I ridiculed and said, "I am waiting for Bole!"

Later voices - no Bole, only job-hopping

Xiao Wang laughed: "I have always been a long time since ancient times, and Bole does not often have it! I hope that leaders can change their minds as early as possible -- 'ability' is as important as 'obedient'! Give me a chance to play, otherwise I will be honest.' If you can't eat the grass, and you can't think of the 'beautiful grassland', you can only escape the 'zoo' and go to the 'grassland' to find the 'wolf group'!"

Enterprises must avoid "Ye Gong Hao Long", talents must do both things and people

Hanging up the phone, my mood can't be calm for a long time. "What is more expensive in the 21st century - talent!" This line is estimated to be even for children, but why do many companies hire talents every day at high salaries, find talents and break into "cold palaces" or "shelter"? Staged a farce of "Ye Gong Hao Long" style!

1. This also truly reflects the general mentality of many current executives in the enterprise – the need for talent and the fear of talent. The long-term stable development of a company is inseparable from the support of a large number of talents, and it is necessary to constantly replenish fresh blood; but these leaders also have a concern, that is, their own status - this employee is too capable, can I live? Will it pose a threat to me? Therefore, many companies write when they are recruited, "only wise is used, and virtues are combined." Once they are implemented in the department, they are replaced by "only for the pro-use, the survival of the fittest"; that is, as long as the socialist grass, do not capital The seedlings of the doctrine, the inability to cultivate slowly!

The victims of this power game are the enterprise itself. A large number of talents have been squeezed into competitors. The company is full of obedient children. In the long run, the company will lose its core competitiveness - talent and innovation.

2. For the enterprise, the position of the manager of the regional manager is very important. In the case of the enterprise, it is considered as a prince. The loyalty, ability, and maturity of the manager are highly demanded, and the company is cautious in terms of cautiousness. There is nothing wrong with it, but you must also grasp the degree and don't scare the talent away!

3. For the marketers themselves, the rapid development of the market economy and many successful myths have made many marketers very dry. They should also reflect on their future roads. While improving their own capabilities, they also need to improve their self-cultivation and learning. Handle internal relationships. Borrowing the words of the ancients: "Rescue, family, rule the country, and the world."

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