The wind came from northern Europe, giving birth to the new darling of the denim industry Lax7day

The so-called Nordic style? It can be summarized as four words - simple fashion. While pursuing simpleness and naturalness, it also fully considers practical functions, which enables its design to lead the fashion trend after a hundred years. With the precipitation of time, this Nordic "style" has increasingly won people's favor and love in the ever-growth city life.

Lax7day 柒 Cowboys, a low-key classic
Design is a heritage of culture, which is in line with IKEA furniture and Nokia mobile phones. Although compared to other countries' denim clothing design, Lax7day cowboy series products have almost no decoration, no extra lines, and hypocritical Modeling, but they show the level of elegance, fluency, low-key style and hidden Nordic living civilization, with unmatched beauty. Some design scholars believe that the Nordic design is "the best in the world". Although the Lax7day denim products are far from the subtleties of Scandinavian design, they often encounter the most classic designs or designs that are very similar to the classics.

Lax7day 柒 岚 岚 , , , , , , , , , , , , , , 最好 最好 最好 最好 最好 最好 最好 最好 最好 北欧 北欧 北欧 北欧 北欧 北欧 北欧 北欧 北欧 北欧 北欧 北欧 北欧 北欧 北欧 北欧 北欧 北欧 北欧 北欧 北欧 北欧 北欧The concept is not so much a design as a basic idea.” The designers of the Lax7day cowboys believe that people in the past wear denim because it is wear-resistant and can be dressed as a coolie. Now people wear cowboys because of fashion, or convenience, or cowboys have become a culture. Following the concept of simple life of the Nordic people, the basic idea of ​​Lax7day's core is: "The secret of simple and happy in the bustling world," and is best at blending fashion inspiration drawn from the streets and alleys into the designs of cowboys.

Lax7day “Lohas Denim Construction”, which is full of comfort and quality Simple and elegant design, practical and intimate functions and natural leisure lifestyle constitute a typical example of Scandinavian style. Comfortable and natural clothing is more and more sought after by people because if a person is uncomfortable to wear, her state will not be pleasing, and self-confidence will appear. If a person is not confident, how about beauty? Lax7day inherited the classic design and pioneered the "Lohas denim method": 1. Eco-cotton yarn: selected natural planted long-staple cotton, high-tech worsted comfort eco-cotton, superior heat resistance and breathability, comfortable pro Skin, not easy to pill. 2. Organic dyeing: Plant indigo dye, taken from blue grass, has natural antibacterial, antibacterial, deodorizing and insect-repellent effects, and innovative ecological organic dyeing process, showing excellent color fastness. 3, environmental washing: washing with natural enzymes, washed fabrics, lasting smooth, no shrinkage deformation, biological reaction water circulation treatment process, saving water resources and reduce environmental pollution. 4, flexible manufacturing: multiple styles, small batch production, to meet the individual needs, to customize, minimize inventory, save social resources.

The Scandinavian design emphasizes democracy and advocates the harmony between people and nature, and the unadorned beauty. When a person wears clothes that are clean in color, natural in texture and comfortable in function, the whole person is at ease. All of this coincides with the traditional Chinese aesthetics of "Oneness of Heaven and Humanity". When Scandinavian design was ancient Eastern philosophy, Lax7day Cowboys became a new fashion choice for young Chinese music and livelihood groups.

Lax7day 柒 day cowboy, interpretation of LOHAS life Nordic style, with the inner needs of lifestyle and dress concept as the starting point of the design, through the product and design can feel, not so much Lax7day advocated a fashion style, it is better to say She brings the true nature and attitude of life. Lax7day is dedicated to the needs of 18-35-year-old urban youth living and living groups, adhering to the Nordic simple design style, incorporating the classic denim washing technology, high-branch denim fabric combined with three-dimensional cutting, perfect combination of fashion and comfort The dress appeals to fully perform LOHAS life!

In the 1970s, an American said: "Down, play a well in your own home, you can learn about the mysterious red China as long as you can go through the earth." In the 1990s, a Taiwanese said: "Go west and cross. In the strait, I can read the customs of the mainland of the motherland. In the 21st century, a Swede said: "Far north, through the Arctic Ocean, I can pin my hopes on the mysterious eastern country that pursues fashion." Following the footsteps of the era, Denmark's VERO MODA, ONLY, JACK & JONES, Sweden's H&M, Finland's RUKKA, and the cutting-edge fast fashion denim brand Lax7day are all representative of Nordic fashion apparel brands, all landing on the Chinese market and performing together. Nordic fashion dream legend.

Lax7day Official Website: http://@柒日岚官网 Weibo

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