Harmony between nature and technology, 2014 Pathfinder T-Taiwan show is about to open

Brave enough to live before! The 2014 FW New Road Publisher with the theme of “2014 Two Polar Regions and One Expedition” was held on January 7, 2014 in Jiuhua Villa. It is reported that the Pathfinder 2014FW new product launch will be a brilliant interpretation of the brand name of “Brave to live before”. The catwalk theme will be “Dare to Live”, “Dare to Think”, and “Dare to Challenge” to “Dare to Surpass” and will be perfect. Showcasing Pathax Travelax Travel, Trekking Trekking, Hero Peak, HIMEX Polar Four Series.

According to the person in charge of the Pathfinder, in 2014, the Pathfinder “brought to live before the two Polar Regions in 2014, an expedition” was to encourage people to open a time from the secretive Amazon to the Antarctic in an extremely clean place. Great life expedition. Since 2010, Pathfinder has launched a charity campaign “Be brave enough to survive before - find Pathfinder around you”. In 2013, guided by five opinion leaders—Wang Jing, Yan Liangzhong, Yu Yuntian, Li Shuanke, and Wang Feng, the country recruited outdoor sports enthusiasts to brave the extreme polar, extremely spiritual, extremely beautiful, extremely holy, and blissful polar regions. Look for a Pathfinder who has lived bravely. "Be brave enough to survive before - find the pathfinder around you" is an action that encourages people to activate brave minds and use action to bravely move towards the dream of the heart. After the end of the courage but not dare? Of course, is to take steps to achieve their own achievements, open a life expedition!

In this new product launch, Pathfinder will display four new series of products this season. The Travelax Travel Series is tailored for the outdoor, sunny, comfortable and relaxing travel life. With basic outdoor features, it also has fashionable features, emphasizing comfort during the trip; the Trekking Trekking Collection features outdoor functionality. Material, with lightweight design concept, and more in line with Asian body type and foot shape design, to bring more comfortable experience for daily outdoor activities; Hero's peak series is mainly based on high-tech materials, professional functional design, etc. Features, and to best reflect the more comprehensive protection of Pathfinder outdoor technology innovation results in the extreme outdoor environment; HIMEX polar series is a complete set of ball top technology and Pathfinder polar bionic technology, all products have passed the international The famous mountaineering expedition team is field-tested in a high-altitude environment and can provide all-round protection for climbers in the most extreme and extreme climates, such as raging winds and extreme cold.

Of particular note is that the Pathfinder 2014FW new product has applied the brand's independent research and development of "polar bionic technology." Pathfinder “polar bionics technology” uses the bionic inspiration of “get nature and use nature” to create new outdoor technology. It is born for extreme safety, drawing on the excellent evolutionary characteristics of natural organisms in terms of morphology, structure, characteristics and functions, combining product concepts for research and development and design innovation, and using high-tech bionic technology to brave for outdoor sports enthusiasts. Each step gives ultimate safety protection and brings a comfortable experience to help them explore the polarities of the road!

Pathfinder "polar bionic technology" includes SAFree function technology and TiEF fabric technology. Among them, the SAFree function Dadi Technology includes SAFree Gripwet Bionic Wetland Outcrop and SAFree Rock Rock Wearable Outsole; TiEF Fabric Technology includes TiEF WARM Bionic Hollow Thermal Technology Fabric, TiEF PRO waterproof and breathable innovative environmental protection technology fabric, TiEF DRY Smart Single Wet technology fabrics and TiEF SKIN ultralight sun protection technology fabrics. Taking TiEF DRY smart mono-directional wet technical fabric as an example, it is inspired by the molecular structure of hexahedral hibernation locks, using environmentally friendly fibers and special finishing techniques, the inside of the fabric is guided to the wet side, and the body sweat can be instantly drawn onto the surface of the fabric. The water is locked tightly by the honeycomb six-layer lock water layer, so that the perspiration does not leak back and the microclimate between the skin and the clothing is durable and dry, whether it is in mountain climbing, cross-country running, or outdoor activities such as walking and rock climbing. Comfortable wearing experience.

All along, Pathfinder’s brand positioning is “pursuing technological innovation and providing safe and comfortable outdoor sports equipment for brave and aggressive people”. Harmony between nature and science and technology, this season, Pathfinder 2014FW new product is based on brand positioning, which combines the brand personality and product characteristics of the polar bionic technology, and continues the use of environmental protection technology, while at the same time the ultimate deductive pathfinder courageous and enterprising spirit, It will comprehensively increase the professionalism of brands and products and continue to lead the trend and fashion of outdoor sports equipment in China.