Content one: the burning fire of golden leaves
I believe that many people choose Shenzhen because of the atmosphere of innovation and tolerance in Shenzhen. Shenzhen's jewelry industry is a recognized field of creativity. Here, in addition to the creative work of big-name designers, you can also see the little business trying hard to dream. In September, a "golden leaf" was hot on the WeChat circle of friends. Then, a wave of broken goods for sale, reservations, etc. pushed the golden leaves to the national market. Subsequently, Taobao and Alibaba emerged as numerous sellers. In fact, as early as 2008, the products about Golden Leaf were seen in the TV shopping guide, and the fire of the golden leaf that used this was the use of the WeChat friend circle bombing advertisement to continue the madness of TV shopping guide. I have to admit that when a thing gets the platform that suits its development, it may develop more rapidly than in the past. The fire of the golden leaf seems to tell the current jewelry companies, do not ignore the new marketing techniques, the advantages will change at any time, it is necessary to study new marketing methods.
Content 2: The new era of mammoth ivory
Jewelry exhibition is the time for each enterprise to fight for creativity, spelling ability and spelling mode. It is both a platform and a place to create miracles, and a miracle is always reserved for those who are prepared. Shenzhen's jewelry industry, the intersection of sorrow and joy, ups and downs has long been the market ecology. If you don't have a keen sense of smell, then you can take a slow shot at any time. The era of new categories opened by mammoth ivory is the result of opportunities, and it is even more wise! So, when the jewellery show appears as a "new thing," you don't have to be surprised, because the opportunity is reserved for those who are prepared. The first is the first public appearance of Mammoth Impression at the Jewelry Show, followed by the mammoth ivory category management being followed, and then the market attention is getting higher and higher, Sina, China Economic Net, 21CN Finance and others have reported. It can be said that the new category of mammoth ivory has entered the jewelry market in an all-round way. Shenzhen's jewelry enterprises have contributed to it, and the mammoth impression will surely be remembered as the first mammoth ivory brand!
Content 3: Integrity torture of the Shuibei jumping event
In August, the jumping event of Shenzhen Luohu Shuibei was raging, and it was reported that the borrower was running the road, causing the jumper to be owed money and embarked on the road. Coincidentally, the industry has also warned of the biggest jade scam since the founding of the country, "Yunnan pseudo-rich scams." Due to the special nature of the jewelry industry, it is a circle of integrity with few contracts and very few contracts, all relying on personal reputation and credit guarantee. Therefore, once a small number of individual fraud cases occur, this will also challenge the integrity system that the entire jewelry circle is based on, and even lead to a crisis of trust. It can be said that in the face of similar trust incidents, jewelers have to re-adjust the original "acquaintance thinking." Taking the standardized contract route and taking self-protection measures is unavoidable in the jewelry industry in 2015.
Content 4: “Thousands of Gold†and “Millions of Gold†bid farewell to the market
In the fifth revision of the National Standard for Jewelry and the adoption of the draft, the highest purity of jewelry made of gold in the later period can only be called "foot gold". This means that in the future, Jinjin, Foot Platinum, Foot Palladium and Foot Silver will be the highest purity of jewelry products (meaning that their precious metal content is not less than 990%.) Therefore, the statement of “Thousands of Gold†and “Full Gold†will be Say goodbye to the market. It seems that in the future, jewelers and their concept of the edge of the ball, it is better to increase the design investment, let the gold products win from the design!
Content 5: "Flying Tigers" escorted a ton of gold to the water shell
During the Shenzhen International Jewelry Show, the Shenzhen Shuibei area was heavily guarded. In the circle of friends, from time to time someone swipe the screen: one ton of gold (250 million RMB) arrived at the Shenzhen Shuibei Jinli Phase II National Inspection Building, and the "Flying Tigers" consisting of escort security guards were arrogant! The stacked gold nuggets are almost a "golden wall" and are very spectacular. And this momentum is also shocking the water shell jewelry friends circle! I have to say that we don’t really understand the local jeweler’s local tyrants! Weak weak question: Do you still recruit people?
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