New brand image, shine upgrade 2016
Recently, Shenzhen Weilong Industrial Co., Ltd. under the fashion sexy underwear brand - Style with the international 4A advertising company, after up to one year of market research and evaluation, officially released a new brand image.
Bodystyle brand has steadily gone through 10 years of development in 2016. All along, Bodystyle understands the importance of image uniformity and brand upgrading. As a healthy development of enterprises, Bodystyle since the establishment of the body, continue to establish a "fashion, sophisticated, sexy" brand image in the minds of consumers. At the same time, Bodystyle also constantly upgrade the image, such as the Bodystyle brand stores experienced four image upgrades as of 2015. In recent years, with the constant development and growth of Bodystyle, Bodystyle has a higher level of demand for the upgrading of the brand image. In addition to requiring the unification of the inherent image, Bodystyle also requires that the brand image enjoys popular support and enables consumers to view the logo. On behalf of the brand image on the heart.
"Bodystyle hopes to convey Bodystyle's youthful, trendy and sexy Bodytec brand image through the upgraded unified brand image, demonstrating the Bodystyle brand's competitive positioning philosophy and strategic vision, and bringing the Bodystyle brand image deep into the hearts of the people." The person responsible for Bodystyle said. In December 2015, the brand new Bodystyle logo and its new flagship system were officially unveiled. At the beginning of 2016, Bodystyle unveiled a new unified image of brand positioning, logo and brand flagship store, again demonstrating that Bodystyle has completed its brand image Upgraded determination and confidence, which also indicates that Bodystyle's younger strategy to further highlight, but also marks the image of several successive upgrades, Bodystyle has been a perfect dress, a new image to show to consumers.
New logo: highlight the brand's sexy personality
According to Bodystyle's new brand slogan, which makes sexy at your fingertips, the new logo uses "red lips" as a symbol of brand memory, highlighting brand personality and recognition based on the continuation of existing brand genes. Naturally exudes a sexy red lips not only show the Bodystyle "sexy" characteristics, but also carries the "sexy beauty" of cultural conservation; the "bodystyle" in the "o" words replaced by red lips symbols, it seems to be about a "Sexy beauty" story.
New DNA: Boosts self-service shopping experience
In 2015, Bodystyle strengthened its brand adaptability in the market and optimized the brand strategy system. It set up a market research team to distribute its products to all over the country and penetrate into the first-tier consumer market. After more than a year of research, in 2016, Bodystyle broke through the new rhythm of the past two seasons in 2016 in the composition of product categories. In the future, Bodystyle will make new seasons in four seasons in a year. With "rich in variety and few in small quantities" The structure of the goods to seize the consumer market. According to this new product structure, Bodystyle brand new flagship store at the time of design, the internal layout more emphasis on self-service shopping space, through a more extensive into the column space, to enhance self-shopping experience. In addition, the fitting room is also more open and pay more attention to privacy, will meet the needs of customers one-on-one fitting consulting, to provide an exclusive fitting program.
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