Zona Riley: Learn these tips for customers unknowingly finish your shop

Many brand men's franchisee shopkeeper in the shop, very worried about the customer into the store just after visiting the front end of the store location will turn around and shop, the customer's line is too short, you can not see your product, so Also reduces the customer's buying chances. In fact, the customer line is in accordance with the type of clothing, purchase time limit or the life cycle of goods designed to guide customers in shopping malls step by step route, the route is smooth, the route width is appropriate will directly affect the customer's desire to buy. If customers stay too wide channel, will waste valuable shopping space, but also because the customer away from the goods and influence the purchase of interest. If the route is too narrow, customers will be crowded with each other to produce unpleasant feelings that affect the purchase interest. Learn these few skills, so that customers unknowingly finish your shop so what is the "customer line"? In simple terms is the customer's walkway route. What should be the distance between shelves and shelves? The average adult shoulder width of about 40-55 cm, so the shop space customers moving line width should be 85-120 cm more appropriate, this route width allows the front of the customer in the selection of clothing, other guests can also cross The channel behind the purchase of goods. Shop space customer routes generally can be divided into the main route, deputy line and payment routes. The main route is the main channel that determines the flow of customers in the shop. In order to let customers tour every corner of the shop, the general store starts with the entrance-oriented route and moves clockwise. Large shops can design the main route for the well-shaped or ring, small shops often the main route designed for L-shaped or anti-Y-shaped. The sub-route is an auxiliary passage that determines the flow path of the customer in the store. The function of the sub-route is to guide customers from the main route to different display cabinets respectively. The number and shape of the sub-route should be based on the characteristics and space of the store to modify. The payment route refers to the finishing route connecting the shop selling area and cash register cabinets. The design of the payment route should be based on the principle that the customer can easily find the cashier's location and facilitate the customers' payment. Want to encourage customers to browse the store in depth, we should talk about some strategies. As a more slender type of shop, it is particularly difficult for customers to complete the audience, then, you can set your cashier in the middle of the length of the store location. This will allow customers to easily walk to the middle of the store, and set a set of eye-catching PP points (key sales display) on the shelves high end of the store to attract the customers in the middle of the store to the tail end of the store. There is also a way is to set your checkout directly to the end of the shop, extending the customer's payment route, you want to pay, you must go to the end of the shop, walking process, but also saw more goods, an increase Probability of purchase.

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