From September 4th to 6th, Beijing Paklandi Co., Ltd.'s three brands—PacLantic Parkland, Garfield, and BabyMe Puimeiyi—held their Spring-Summer 2010 fashion fair at the Beijing Jinjiang Full Park Hotel. The event showcased the latest collections from each brand, offering attendees a glimpse into the upcoming season's trends.
PacLantic Parkland, a key brand under Beijing Paklandi, had its Brand Manager, Xie Yunjia, summarize the 2009 performance. For 2010, Xie emphasized expanding the product range to cater to diverse markets and family demographics. The brand plans to update its store design to the fourth generation, enhancing both brand identity and functionality. Additionally, they aim to strengthen their marketing strategies with promotions designed to boost local distributor competitiveness.
Garfield Garfield Children's Wear, which entered China in 2002, focuses on high-end, international children's fashion. Their brand manager, Sultan, clarified the brand's positioning as dynamic and elegant, with a new emphasis on incorporating American flag culture and graffiti-inspired designs. In 2010, Garfield will prioritize expansion in key cities like Beijing, Tianjin, and Shanghai, offering franchisees increased brand support.
BabyMe Puimeiyi, representing fashionable baby apparel, is licensed by CAN Clothing Company and distributed by Parkland Co., Ltd. as the sole mainland partner. Managed by Guan Dafeng, BabyMe targets infants and toddlers aged 0-6 years, emphasizing health, safety, and eco-friendliness. By 2011, BabyMe aims to expand its product line and increase its nationwide outlet count to 200-300 stores.
The Market Center highlighted Parkland's marketing efforts in 2009, integrating brand strategies and precise positioning. Activities centered around "public benefit," launching a successful "clothing" initiative encouraging the recycling and donation of children's wear, gaining significant media coverage and distributor support.
At the Design Center, Beijing Paikelandi Design Co., Ltd. previewed the 2010 Spring-Summer trends for Parkland, Garfield, and BabyMe. A catwalk show presented the new collections, receiving positive feedback from global dealers eager for the upcoming releases.
For the 2010 Spring-Summer collection, PacLantic Parkland introduced Little Landi and footwear, focusing on classic boy's styles and vibrant colors. The Garfield brand shifted towards a fresh, Mediterranean-inspired aesthetic, while BabyMe continued its tradition of comfort and style, introducing new series like Happy Summers and Small Campers.
Representatives from nearly 30 provinces and cities attended the event. Key speakers included Mr. Lu Zhiyong, VP of Marketing for Parkland Beijing, and Design Director Cai Yucui, who delivered inspiring presentations during the new product launch. The fair concluded with a collaborative effort to drive innovation and growth across all three brands.
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