The awakening of Chinese women's lingerie awareness has finally arrived, thanks to the influence of Western countries. Today, a variety of styles and designs are increasingly capturing the interest of Chinese women, who see lingerie as more than just an article of clothing. It’s a way to express their individuality and enhance their allure. Consequently, various fashion lingerie styles are becoming highly sought-after trends among Chinese women. In fact, China is poised to become the frontline battleground for the global top lingerie brands.
From October 19th to 20th, the Fifth Shanghai International Fashion Underwear Fair is set to offer a unique experience in lingerie fashion. It will bring you face-to-face with the latest trends and allow you to explore the world of luxury lingerie up close. Brands like Aubade, Chantelle, Eva B Bitzer, Fuerstenberg, Gerbe, Hechter Lingerie, Passionata, and Simone Pérèle from France and Germany, along with leading Chinese brands such as Gujin and Meisee, will present their latest collections. These brands will showcase their distinctive designs and exquisite craftsmanship during this grand event.
The event will feature breathtaking lighting, colorful models, and a passionate stage setup, with continuous flashes illuminating the night. The 2010 collections from both domestic and international top lingerie brands will undoubtedly captivate everyone’s attention. With interwoven elegance and smiles, the Fifth Shanghai International Fashion Underwear Fair promises to leave a lasting impression of unparalleled fashion this year. It will set the tone for the upcoming season’s lingerie trends and create yet another fashion whirlwind within the industry.
Who are the mysterious dancers that will unveil the next season’s lingerie trends? Let’s get a sneak peek!
**Gujin**
Founded in the 1940s, Gujin combines ancient and modern design elements, blending tradition with fashion to lead the way in domestic fashion lingerie. What makes Gujin particularly noteworthy is its emphasis on fabric elegance and the functional fit of its products. This ensures that women look good while feeling comfortable and cared for.
**Chantelle**
Established in 1904, Chantelle was the first brand to use stretch fabric for lingerie, breaking away from traditional stereotypes and driving the evolution of modern textiles. To celebrate its 60th anniversary, Chantelle has released a limited edition collection inspired by Parisian fashion. This collection includes half-cup and triangle-shaped bras adorned with chic silver tulle and iconic African motifs, offering women a full range of sexy and charming options.
**Passionata**
Passionata's "Eternal Thirty" line is renowned globally for its sleek, sexy, and sophisticated style. Emphasizing curves and inspiring confidence, Passionata has a modern distribution network in France, where new products are eagerly anticipated. Women often consider purchasing Passionata lingerie as a symbol of success.
**Daniel Hechter**
Born in France in 1961, Daniel Hechter now operates 2,500 retail points worldwide, with 120 counters in Asia. Since 1991, Hechter has expanded into the lingerie market, creating a global sales phenomenon with its unique colors, comfortable fits, fine tailoring, and innovative fabric choices.
**Gerbe**
Founded in 1904 by Stéphane GERB in France, Gerbe has preserved its traditional family business model for nearly a century. In 2003, Rhovyl, a textile fabric manufacturer, acquired Gerbe, infusing the brand with new values: hand-tailoring, perfect stitching, unmatched comfort, and unmatched quality.
**Simone Pérèle**
Simone Pérèle, a Frenchwoman, brings art and aesthetics into everyday life. Starting in 1948 with a small workshop in Paris, her unique designs quickly gained international recognition. Her philosophy: women don’t have to choose between charm and comfort.
**Eva B. Bitzer**
Contrary to popular belief, Eva B. Bitzer is a pure German brand. Founded in 1986 by Eberhard Bitzer, it draws inspiration from the boldness of Italian style but maintains its German roots. In 2002, the brand acquired Fuerstenberg, reinforcing its leadership in the lingerie world.
**Fuerstenberg**
Founded in 1939 by Baron Benedikt von Fuerstenberg, Fuerstenberg specializes in high-quality women’s blouses and pajamas made from Swiss cotton and French lace. Today, Stephanie von Fuerstenberg, the founder’s daughter, continues the family legacy, creating fashionable items.
**Meisee**
As one of China’s leading lingerie brands, Meisee has grown significantly since its founding in 1988. Based in the “Underwear Capital†of Nanhai, Guangdong, Meisee has established itself on the global stage.
**Siti**
A youthful and fashionable brand under Mithus, Siti embodies the spirit of youth and romance. This season’s collection focuses on love, featuring bold colors and designs that resonate with the vibrancy of youth.
For more information, visit the official website of the 2009 Shanghai International Fashion Underwear Fair. Media inquiries can be directed to Zhu Min, Media Manager, at [email protected].
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