Velvet has a rich history, once reserved exclusively for royalty, which earned it the nickname "the fabric of nobility." Its luxurious feel comes from the high-quality cotton used in its weaving, giving it an unmatched softness and lustrous sheen. The silky texture of velvet is often used to describe smooth and elegant things—like the voice of a singer, which might be called "velvety." Today, velvet is making a strong comeback, especially among fashion-forward individuals. It was popularized by brands like Juicy Couture, embraced by celebrities in Europe and the U.S., thanks to its comfortable and soft qualities.
Beyond its comfort, velvet carries a distinct retro charm. A prime example is BCBG Max Azria’s dark green velvet dress, which echoes the classic style of the 1920s. However, modern designers have found clever ways to make velvet look fresh and contemporary. By using clean lines and structured cuts, they avoid the outdated look. For instance, some designs feature a dropped shoulder line that forms a semi-circle around the back, resembling a bat sleeve. Marc Jacobs, for example, uses pleats on the chest of velvet pieces to create an irregular, three-dimensional effect. When pressed, the soft fabric becomes neat and stylish.
Designers like Christopher Kane and Anna Sui also play with velvet in subtle ways, not using it as the main fabric but highlighting its opulent qualities as trim or accents. Wearing velvet in everyday life requires some care—accidentally choosing the wrong piece can easily lead to looking too silly. Velvet body suits, for example, are a major no-go unless you're at a formal event. After all, not every occasion calls for such a dramatic material.
Julia Restoin-Roitfeld, daughter of Carine Roitfeld, editor-in-chief of French *Vogue*, is known for her stylish choices. She once stepped out in a deep blue velvet skirt paired with a motorcycle leather jacket, creating a cool, rock-inspired look. To complete the outfit, she added a pair of boots—proving that even a bold fabric like velvet can be worn with ease and confidence.
Looking back at the 1920s, the era's iconic actress Mary Philbin wore a velvet suit that now seems a bit dated. But that's the beauty of fashion—it evolves, and what once felt old can be reimagined into something new and exciting.
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