Approach, also known as Love Spectrum Poetry, is a French brand of undergarments launched by the AmericanPhilGroup (Mei Fei Group). The name "Approach" symbolizes "intimate connection," reflecting the brand's focus on closeness and comfort. Founded in 1968, AmericanPhilGroup has long been a key player in the high-end lingerie market across Europe and North America.
In the late 1980s, Approach began collaborating with renowned French designers, introducing its elegant undergarments to markets in France, the UK, and the Netherlands. These collections were met with great success and received widespread acclaim for their quality and design.
Since 1994, the brand expanded into the Asian market, where it was translated as "Love Spectrum Poetry." This name not only conveys the emotional depth of the brand but also resonates well with local consumers. Over the years, Approach has built a strong international presence, becoming a trusted name in the world of luxurious and comfortable undergarments.
The brand’s commitment to combining style with comfort has made it a favorite among women who appreciate both elegance and functionality. Whether it's everyday wear or special occasions, Approach offers a range of products designed to enhance confidence and comfort.
With a rich history and a deep understanding of consumer needs, Approach continues to evolve while staying true to its core values. Its journey from a niche French brand to an internationally recognized name is a testament to its enduring appeal and quality craftsmanship.
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