Columbina Fashion (China) Co., Ltd. stands as one of the leading names in the Chinese garment industry, consistently setting trends and shaping the fashion landscape. Known for its innovative approach and creative vision, the brand has positioned itself at the forefront of the fashion world, driving change and inspiring a unique corporate culture that embodies elegance, sophistication, and modernity. As a pioneer in China, Columbina was among the first to introduce cashmere fashion with an experiential marketing strategy, creating a new way for consumers to engage with luxury fashion.
The brand has established itself as a leader by offering exclusive experience halls, concept stores, and museum shops tailored for urban women. Its vision is to become a global chain and a symbol of fashionable lifestyle apparel. With a strong foundation built on internal resources and advanced operational models, Columbina continues to grow internationally, maintaining its commitment to quality and innovation.
Columbina’s design philosophy centers around niche fashion and elegant living, embracing an innovative lifestyle attitude. The brand offers high-quality cashmere clothing that caters to different segments, allowing every individual to express their personality through confident, refined, and stylish choices. The blend of urban sophistication and timeless charm makes each piece not just a garment, but a statement of identity.
To maintain its edge in the global market, Columbina has brought together a team of five Italian fashion designers, including FABLOAIAEOHOFFI and ANTILE FEDIUATTI, to create the LFOT Creative Studio, which operates between Italy and China. To better understand the Asian market, the Italian design team collaborates with Chinese companies on a quarterly basis. Meanwhile, domestic designers regularly attend major international fashion weeks in Tokyo, Milan, and New York to stay ahead of the curve.
As a company focused on fashion, service, and value creation, Columbina has successfully commercialized its products through strategic retail channels. Its achievements in the zero-sale terminal have made it a benchmark in the high-end fashion industry.
**Brand History:**
Columbina, originally an Italian fashion brand, was acquired in 2008 by Hongda Garment, one of China’s largest garment groups. Hongda has long been recognized for its expertise in producing high-end clothing for international luxury brands such as VERSACE and MAXMARA, with a reputation for world-class manufacturing processes.
As an Italian brand, Columbina leverages its unique strengths from Italy, combining sharp international fashion insight with cutting-edge consulting. A nine-member Italian design team works closely with the brand to deliver the latest in cashmere fashion. Combined with Hongda’s powerful production capabilities, every design is transformed into a masterpiece of craftsmanship and detail.
**Brand Concept:**
Columbina represents style, fashion, elegance, and comfort. It promotes a luxurious yet practical lifestyle, guiding contemporary urban women to make smart and stylish choices.
**Brand Style:**
Vibrant and dynamic, the brand aims to make cashmere a must-have in the wardrobe of modern, ambitious women. It encourages consumers to rediscover the value and beauty of cashmere through fashion.
**Brand Positioning:**
Targeting self-confident, independent, and professional women aged 25 to 55, Columbina offers premium cashmere products priced between 1,500 to 5,500 yuan, delivering both quality and style.
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