The voting component, all the websites have the same design, how to make the voting more distinctive, this is related to the positioning of the website user group and the website, and has a great relationship with the official operation direction.
Participation type and browsing type of voting
There are currently two ways to vote:
1. Display the voting result directly (Browse to participate)
The browsing experience is better, you can quickly browse a lot of votes and get the voting results.
2, hidden voting results (participation to drive browsing)
The participatory user experience is better, the participation will not be interfered with by the results, and the results will be more valuable to the participants. Under the same conditions, the participating users will be a little more, participate in the process to see the results, and also urge users to participate in the voting, the participation base will also be large
From the past, Netease Personal Center changed from “direct display†to “hidden voting resultâ€. After the revision, observing the surface data, we can see that the voting volume has increased. Unfortunately, there is no comparison of the number of views before and after the voting review. The method affects the browsing user through two ways of data comparison.
Of course, when voting design, how to choose two ways is a problem. Kaixin.com chose browsing-type voting. QQ space chose participating voting. The users of Kaixin and QQ space are almost completely different groups, which also leads to the visibility of voting. Different.
Of course, the visibility is relative. I think that the popular voting of Kaixin.com and the popular voting of QQ space are relatively successful, and the results are very consistent with the taste of their own user groups.
For the participatory and browsing-type choices, this is related to the habits of the users of the website. It is not good to say that the participation cost should be reduced for the “I am very busy†working class to calculate the operating cost and obtain the information efficiency. Kaixin has chosen a browsing type, and for a bunch of people who are "very empty" in the QQ space, it is better to choose a participatory type. They will have a lot of time to read the voting and participate in the interaction.
About popular voting and content properties
What kind of users do you expect us to vote for? In fact, the content attributes of the voting, in the absence of external force, the content attributes will be determined by the dominant user group and the dominant user group. Popular voting must be mainstream users like The votes of Kaixin.com are mainly white-collar workers. The QQ space is obviously in line with the taste of the 90s.
But when you don't understand who your user base is, there is no way to answer this question before you run a vote. When you grasp a lot of mainstream user data, the problem becomes very simple.
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