More than a month after the cold weather last winter, with the recent drop in temperatures, the quiet winter has ushered in the sales season.
The reporter learned that due to factors such as the pressure of spring-warehouse listing, the winter clothing, such as down jackets, which entered the "thousand-year era" this year, has finally come down.
Since the temperature dropped, and winter sales have risen since the beginning of winter, the “Millennium Arctic†has never stopped. Clothing brands in all shopping malls have increased the amount of clothing and thickened winter jackets in order to deal with extreme cold weather.
The reporter learned from the mall that in the past month, the winter clothes have been sold flat, and there is no expected hot, directly leading to a serious backlog of winter down apparel for some brands.
Since last week, the sudden drop in temperature has made Beijing citizens feel the power of the winter. This has brought winter sellers back to the "snow."
Yesterday, reporters learned from a number of department stores in the capital that the sales of down winter garments soared in only one week, a sharp contrast with one month ago.
Cuiwei Department Store, Guiyou Building, Chongwenmen New World Department Store and other shopping malls show that the sales of winter clothes in the past week have increased by 30% to 40% compared with a week ago. The sales of mid-to-long thick winter clothes are the best.
Spring clothing will be listed down jacket down to 5% or less. "Over time, we must begin to wear spring clothes. If we do not ship, I am afraid we can't get out." A brand salesman reluctantly indicated.
The dealer who sells a certain brand of down apparel said that before the winter, the "Millennium Arctic" was rumors that this year's new down jackets had a significantly higher price than in previous years. I did not expect that this year's winter was warmer, rumors broke, and down jackets were forced to cut prices.
In addition, coupled with Christmas, New Year's Day of double linkage, it seems to have made the mall a good opportunity for winter clothing out. Judging from the discounts at major shopping malls in Beijing, it is almost impossible to find winter clothing for sale at a regular price.
70% discount for winter coats, 50% discount for exquisite winter clothes, and 100 yuan gift for a full discount offer abound.
In a survey on the 55 forums that was launched at the end of October, “How much did you spend on down jackets?†revealed that 25% of netizens purchased down jackets for more than 1,000 yuan.
The reporter noted that the price of 1168 yuan a piece of Sherlund down jacket, now 498 yuan, equivalent to 4 percent off; and the price of 1395 yuan a piece of Esprit white long down jacket, now also hit a 5 fold.
This can not help but allow netizens to throw out the "cheap start ZARA down jacket", "Crazy bottom price down jacket" and other words of the post, big sun own loot.
Late winter and consecutive festivals, in addition to allowing businesses to back up inventory of inventory over time, but also make the price more favorable. A number of shopping malls said that discounts on winter clothes were all about 50%, and new products were no exception. This made the "thousand-yuan era" down jacket finally "return" to a few hundred yuan.
Text / Reporter Wang Yuling
The reporter learned that due to factors such as the pressure of spring-warehouse listing, the winter clothing, such as down jackets, which entered the "thousand-year era" this year, has finally come down.
Since the temperature dropped, and winter sales have risen since the beginning of winter, the “Millennium Arctic†has never stopped. Clothing brands in all shopping malls have increased the amount of clothing and thickened winter jackets in order to deal with extreme cold weather.
The reporter learned from the mall that in the past month, the winter clothes have been sold flat, and there is no expected hot, directly leading to a serious backlog of winter down apparel for some brands.
Since last week, the sudden drop in temperature has made Beijing citizens feel the power of the winter. This has brought winter sellers back to the "snow."
Yesterday, reporters learned from a number of department stores in the capital that the sales of down winter garments soared in only one week, a sharp contrast with one month ago.
Cuiwei Department Store, Guiyou Building, Chongwenmen New World Department Store and other shopping malls show that the sales of winter clothes in the past week have increased by 30% to 40% compared with a week ago. The sales of mid-to-long thick winter clothes are the best.
Spring clothing will be listed down jacket down to 5% or less. "Over time, we must begin to wear spring clothes. If we do not ship, I am afraid we can't get out." A brand salesman reluctantly indicated.
The dealer who sells a certain brand of down apparel said that before the winter, the "Millennium Arctic" was rumors that this year's new down jackets had a significantly higher price than in previous years. I did not expect that this year's winter was warmer, rumors broke, and down jackets were forced to cut prices.
In addition, coupled with Christmas, New Year's Day of double linkage, it seems to have made the mall a good opportunity for winter clothing out. Judging from the discounts at major shopping malls in Beijing, it is almost impossible to find winter clothing for sale at a regular price.
70% discount for winter coats, 50% discount for exquisite winter clothes, and 100 yuan gift for a full discount offer abound.
In a survey on the 55 forums that was launched at the end of October, “How much did you spend on down jackets?†revealed that 25% of netizens purchased down jackets for more than 1,000 yuan.
The reporter noted that the price of 1168 yuan a piece of Sherlund down jacket, now 498 yuan, equivalent to 4 percent off; and the price of 1395 yuan a piece of Esprit white long down jacket, now also hit a 5 fold.
This can not help but allow netizens to throw out the "cheap start ZARA down jacket", "Crazy bottom price down jacket" and other words of the post, big sun own loot.
Late winter and consecutive festivals, in addition to allowing businesses to back up inventory of inventory over time, but also make the price more favorable. A number of shopping malls said that discounts on winter clothes were all about 50%, and new products were no exception. This made the "thousand-yuan era" down jacket finally "return" to a few hundred yuan.
Text / Reporter Wang Yuling
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