Network men's first brand shop line men's store has recently opened, the grid male CEO Wu Zhichao is expected by the end of this year the number of offline stores will reach 20-30. The next step men's men's clothing will shift to O2O mode, and will continue to improve the wireless terminal, extending the scope of services to achieve online and offline integration. Wu Zhichao revealed that in the just-concluded "Double 11", the menswear menswear, although not explosive growth in the previous year, but overall in line with previous expectations, but also for the promotion after the double eleven play a role in the campaign. "Although we still maintain a positive attitude towards" Double 11 "this year, we are even more rational in our actions." Double XI is a double-edged sword that can gain new customers and consolidate regular customers, but also reduce profits and thus Affect the brand image last year, double eleven hot let us in the sale after a series of sequelae, so now we value more is the average daily growth of the sales cycle, the "double eleven" into a "double ten One Phase ", ahead of and over the" Double 11 ", so that consumers stagger the peak of double eleven, ease the pressure on logistics and inventory, enhance consumer experience, enhance the brand premium ability." Wu Zhichao said. It is understood that in this year's "double eleven" before and after, Ge men's men's sales channels have been in full swing to start the layout of promotional activities to "double eleven" launched a "siege." The major platforms and distribution outlets have launched discount, send checkered gifts and other activities, such as the amount of shopping immediately send, lottery, multi-point and so on, the same promotional efforts and the same day, the same day, such as Men's Men's Lynx flagship store on the November 1 - 18 full 40% off cap and launched full 199 yuan SF, send checkered gifts and other activities to fully tap and release consumer demand for the purchase. From the creation of the brand in 2010, the original network branded men's clothing that has been rapidly growing in distribution industry has been trying hard to make new innovations. This year, Men's Men clothing not only remodeled the new positioning of the fashion commuter style brand, Passenger prices have also been improved, in addition to offline stores, but also opened a Lynx flagship store and distributor agents.
Ningbo Etdz Holdings Ltd , https://www.etdztextile.com