On August 23, Lightness's "Translation·Fantasy" 2018 Spring/Summer New Product Launch Conference was held in Guangzhou, where the guests of the world, including the global fashion industry, national business partners and industry heavyweight guests, witnessed this fashion, technology and technology. A new product launch conference.
"Translation·illusion" life creates happiness for high-quality women
Translate the magical mystery into the dream of life. This season's new product launch will use the theme of “translation and fantasy†to interpret the unique temperament of modern women, create the charm of spring and summer mysterious dreams, and ignite the spark of spring and summer series.
â–² Edith Keller, President of Karin International
Visit the conference site to decipher 2018 underwear fashion for women worldwide
Ms. Edith Keller said that this season's new product combines the brand characteristics and market demands of Lightness, incorporating new design styles, new design elements, new layouts, new fabrics, professional craftsmanship and top creative design. Incorporating women's feminine elegance into each design detail, creating a luxurious art feast that brings Chinese women's underwear fashion to the most international fashion.
As a leader in high-end functional underwear, Lightness shoulders the mission of innovation and innovation in underwear products. Driven by the consumption upgrade, Lights has integrated its superior resources, and this season's new products incorporate a variety of health technology elements such as energy gyro, strontium, and graphene.
One of the most striking of these is the intelligent gyromagnetic massage physiotherapy underwear developed by the famous organization in Lightness United Nations. This is a cross-border subversive product that lasted more than 500 days. It successfully broke through the micro-spinning machine technology, realized the functions of physiotherapy breast enhancement, massage and health care, and fulfilled the mission of “women’s happiness creatorâ€, bringing more intimacy to women. Healthy choices.
Strategic layout: the industrial chain upgrades to the ecological chain
â–² Chairman of the Lightness Group, Yan Yifeng
At the press conference, Mr. Yan Yifeng, Chairman of the Lightness Group, pointed out that in the future, the special skin care products customized by ODC will be launched, and the maintenance plan for the quality women will be developed from the inside out to open the body shaping industry from a single underwear. The product turned to a new chapter in the development of "underwear + anti-aging products + equipment + other body shaping peripheral products".
In the future, Lightness will step up its strategic upgrade to the existing business model, from focusing on the functional underwear market to focusing on the body shaping, positioning as a body shaping underwear + integrated solution provider, by traditional products / services Suppliers upgrade to one-stop integrated solution providers, upgrade from industrial supply chain to industrial ecological chain, and strive to create a global high-quality female happiness, and will actively join forces from all walks of life to jointly promote the growth and development of the body shaping industry.
Responsible Editor: Business Internship
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