Founded in 1967 by Mr. Chen Muquan, Taihe Hetai Embroidery Co., Ltd. began its journey in Danshui Town, Taipei County, specializing in the production of advanced embroidery lace fabrics for export to Japan. In addition to this, the company also brought in Japanese expertise in underwear sewing technology and established its own production line for high-end women's undergarments, which were then exported internationally. This marked the beginning of Xin Zifang's deep involvement in the lingerie industry. In 1977, Xinzhuangfang Enterprise Co., Ltd. was established, introducing advanced Japanese design know-how and seamless bra molding technology. The company launched its own brand, Xin Zifang (SORELLA), and started to enter the global market. Over time, it built strong partnerships with companies in Hong Kong, Singapore, Malaysia, Indonesia, and other regions, successfully expanding the brand into international markets and achieving great success along the way. By 1995, with over 20 years of experience in producing premium women's undergarments and a solid foundation in professional technology, Chairman Chen Shenghui led the company into the Chinese market. It officially established Shanghai Hsien Tzu-fang Garments Co., Ltd., based in the vibrant city of Shanghai. The company rapidly grew, employing more than 500 staff members and continuing to expand its reach. Now, after 40 years in the business, Xin Zifang has become a leading name in the professional underwear industry. The brand focuses on high-end women's lingerie, offering products under two well-known labels—Xin Zifang (SORELLA) and Ludifen (LOFAN). These brands are now available in hundreds of counters across high-end department stores in major cities throughout the country. Xin Zifang continues to promote the culture of women’s undergarments, striving to meet the highest standards of quality and craftsmanship while keeping up with the latest fashion trends. Their mission is to help women feel confident and beautiful, empowering them to embrace their best selves through the perfect fit and design of their undergarments.
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