Founded in 1967 by Mr. Chen Muquan, Taihe Hetai Embroidery Co., Ltd. began its journey in Danshui Town, Taipei County, specializing in the production of high-end embroidery lace fabrics for export to Japan. Over time, the company not only mastered the art of intricate embroidery but also introduced advanced Japanese technology in undergarment manufacturing, setting up its first production line for premium women's underwears. This marked the beginning of Xin Zifang's long and successful path in the lingerie industry.
By 1977, the company had evolved into Xinzhuangfang Enterprise Co., Ltd., bringing in Japanese design know-how and seamless bra molding technology. This innovation allowed the brand, known as Xin Zuifang (SORELLA), to enter the global market with confidence. The brand quickly gained recognition, forming partnerships with companies in Hong Kong, Singapore, Malaysia, Indonesia, and beyond. With strong international support, Xin Zuifang became a well-known name in the global undergarment industry.
In 1995, under the leadership of Chairman Chen Shenghui, the company expanded its operations into mainland China. A new subsidiary, Shanghai Hsien Tzu-fang Garments Co., Ltd., was established in Shanghai, a city known for its fast-paced development and fashion-forward culture. The company quickly grew, employing over 500 people and building a solid foundation in the Chinese market.
Over the past 40 years, Xin Zifang has become a leader in the professional undergarment industry, focusing on high-quality women’s lingerie. The brand now includes two well-known names—Xin Zifang (SORELLA) and Ludifen (LOFAN)—which are available in high-end department stores across major cities in China. These brands continue to promote the idea of confidence and beauty through well-designed, comfortable, and stylish undergarments.
At Xin Zifang, every product is crafted with attention to detail, following strict sewing standards and keeping up with the latest fashion trends. The goal is to empower women, helping them feel more confident and beautiful in their own skin. Whether it's a delicate lace bra or a supportive bodysuit, each piece is designed to enhance the natural beauty of every woman.
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