In the past, a single piece of self-developed women's fashion fabric had a lifecycle of over a month. Now, thanks to strategic innovations and copyright protection, that period has been extended to two or three months, significantly increasing profitability. According to the head of Unisplendour, a fabric developer who has successfully doubled the lifespan of their fabrics, the key reason for this change lies in the fact that all designs have been registered with copyrights from the very beginning.
The company has focused heavily on fabric innovation and R&D, launching over 30 new floral patterns every month. These products have not only become top sellers in the textile market but are also preferred by leading women’s brands, giving Insein Fabric Industry a strong competitive edge among its peers.
However, in March this year, the company faced a challenge when a new product called “Li Gui†was imitated. After obtaining copyright protection and taking legal action, they realized that merely innovating in design wasn’t enough—extending the lifecycle of these innovative fabrics had become the core of their business strategy.
As a result, Insein Fabric Industry has become highly proactive in registering pattern copyrights. From the initial design sketches to the final implementation, the company’s vice president personally oversees the entire registration process. “For us, pattern copyright registration has become an essential part of product innovation,†said Vice President Wang Guochuan. “We now include the cost in our necessary financial expenses.â€
This approach has paid off. In the first half of this year, the company saw a 20% increase in sales. The extension of the product lifecycle due to copyright protection has more than doubled the previous duration, while the reduction in imitation fabrics has helped stabilize market prices and significantly reduced development costs.
As one of the frontiers of the fashion industry, fabric innovation is crucial for rapid growth. The length of the seasonal fabric lifecycle and market price stability directly impact the profits of fabric developers. “We’re not afraid of not having new products; we’re afraid of launching new ones that get copied immediately,†lamented Chen Yuming, a dyeing and printing operator in the Binhai Industrial Zone.
With the establishment of the China Textile City Copyright Registration Office for two years, pattern copyright protection has increasingly become an “umbrella†for self-innovative textile companies and operators. To date, over 4,600 patterns have been registered. Recently, the scope of registration was expanded to include works from manufacturing enterprises, not just those from the textile market. This expansion signals that the “umbrella†will continue to grow in the future, offering stronger protection and support for innovation in the textile industry.
SHAOXING OCEAN CO., LTD , https://www.sxgarments.com