Recently, PUMA, a world-renowned sports brand, and ALIFE, a street brand born in the Lower East Side of New York, have once again joined hands to launch the 2016 Spring/Summer joint series. At the shoe store at 158 ​​Rivington Street, Lower East Side, New York, the ALIFE team, carefully focused and dedicated, perfectly illustrates the impact of sport on its lifestyle and street culture. Based on this enthusiasm and professionalism, the new PUMA x ALIFE series can be interpreted as two parts. The new PUMA x ALIFE series can be interpreted as two parts. The first part is inspired by football and the second part is the brand's New York city culture. As an inspiration.
The design of the Blaze of Glory x ALIFE reflects the bustling hustle and bustle of the streets of New York. The characteristic TRINOMIC technology outsole is made of neoprene with nubuck and infused with spray-like speckled elements to perfectly represent the brand's design philosophy. PUMA x ALIFE's new collection re-interprets the classic shoe R698 into two different styles. The first vamp is stitched with soft anti-fur, embroidered and nud leather, while the second is black, combining sporty style with ALIFE's street creative design. Not only that, ALIFE also designed PUMA STATES shoes, which made the brand's classic anti-fur shoes loyal fans excited. The design of the shoe exudes a strong sense of pop art, and is even more cool against the smooth embossed snake-skin leather track.
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PUMA x ALIFE's first wave of products draws inspiration from football apparel using the design concept of ALIFE streetwear, which is decorated with the No.1 PUMA Archive logo and ALIFE 158 print, and is printed on behalf of its store at 158 ​​Rivington Street. Athlete number. The Nylon Archive Wind jacket combines the original style of the PUMA Archive collection, combining comfort and the convenience of streetwear. ALIFE Soccer Jersey Tee is inspired by a football jersey that uses double-knit, moisture wicking and dry cell technology to create a natural, casual sporty look.
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In the second wave of PUMA x ALIFE products, ALIFE is also injecting its love for the city. Inspired by the 1975 "Welcome to Fear City" brochure, the text and logo elements are integrated into its single Olympic Tack Savannah jacket and trousers, Olympic Logo Tee and Olympic. Running Tee's design.
In this series, the collaboration between the two brands combines ALIFE's rich New York City culture heritage with PUMA's creativity in sports performance streetwear.
The PUMA x ALIFE series will be available for sale at designated PUMA stores and other designated stores or platforms starting February 13. Please look forward to it.
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