According to Ting Underwear, the chain officially joined the franchise business department in 2006 and began planning the establishment of a retail network, including pajama and underwear stores. This marked the start of a strategic expansion that would eventually lead to a nationwide presence.
In 2008, the company rebranded itself as Choi Ting Industrial Investment Co., Ltd., focusing primarily on the development of the Ting chain through franchising. This move was aimed at strengthening brand recognition and expanding its market reach across different regions.
Currently, the company operates over 110 stores nationwide, with 15 outlets specifically dedicated to the franchise model. This growth reflects the company's strong market position and successful business strategy.
Known for its leading brand status, the company follows a professional operational model, supported by a dedicated team focused on brand management. Their products are characterized by high quality, stylish designs, and meticulous craftsmanship. The use of comfortable fabrics ensures an exceptional wearing experience, making their products popular among women from all walks of life.
With a clear consumer-focused positioning, the company continuously strives to deliver superior value and service to the market. Through effective self-management and innovation, they have earned the affection of consumers and received widespread recognition within the industry.
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