According to Ting Underwear, the chain officially entered the franchise business department in 2006, and began planning the establishment of a nationwide chain, including pajama and underwear stores. This marked the start of their expansion strategy, aiming to build a strong presence in the market.
In 2008, the company rebranded itself as Choi Ting Industrial Investment Co., Ltd., focusing primarily on the development of the Ting chain through franchising. This change reflected their commitment to growing the brand and offering a consistent shopping experience across all locations.
Today, the company operates over 110 stores nationwide, with 15 outlets strategically located in key areas. This extensive network has allowed them to reach a wide customer base and maintain a strong market position.
Known for its leading brand status, the company follows a professional operational model, supported by an experienced team dedicated to brand management. Their products are renowned for high quality, stylish designs, and exceptional craftsmanship, using premium fabrics that ensure comfort and durability. These qualities have earned them widespread popularity among women from all walks of life.
With a clear consumer-focused strategy, the company continues to deliver superior products and services, constantly striving for self-improvement and innovation. Their dedication to excellence has not only won the affection of consumers but also gained significant recognition within the industry.
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