Converse thinking in toy marketing is a great way

In the 1960s, American pop cars were known for their spacious interiors, comfort, and surprisingly good fuel efficiency. Meanwhile, the Volkswagen Beetle captured a loyal fanbase with its slogan, “Thinking is still better.” While traditional beliefs suggested that children would prefer beautiful dolls or cute plush toys, some innovators took a different approach by creating intentionally ugly toys. Bushnell, the chairman of a U.S. toy company, was inspired during a countryside walk when he saw young girls playing with a dirty, unattractive insect. He was fascinated and couldn’t stop thinking about it. While the market was flooded with beautiful toys, he wondered what would happen if they created something intentionally ugly. Upon returning to the office, he quickly organized a team to research and develop a line of “ugly toys,” which were soon launched on the market. To everyone's surprise, the “ugly toys” became an instant hit, bringing significant economic benefits to the company and sparking envy among competitors. These toys, such as the “Crazy Ball” with its grotesque faces or the “Rough Coward” with its long yellow hair, bulging eyes, and comically scary sounds, sold exceptionally well. Despite being more expensive than traditional toys, they were in high demand. A trend of “ugly toys” swept across the U.S., proving that consumer preferences are often unpredictable. Human needs are complex, and not all ideas should be dismissed as absurd. Careful observation, bold assumptions, and thorough testing can lead to surprising successes. Many believe that lower prices mean higher sales, but sometimes, high prices create a sense of exclusivity and perceived value. For instance, during the 1980s, Chinese liquor brands experienced a strange phenomenon where increasing prices actually boosted sales. This reflects a psychological effect—people tend to associate higher prices with better quality. Louis Vuitton, a 19th-century French luggage maker, gained fame for his craftsmanship in packing royal baggage. His skills spread from Paris to Europe, making his name synonymous with luxury travel. In 1854, he founded the Louis Vuitton brand, and in 1896, his son introduced the iconic LV monogram. Over 150 years later, LV remains a symbol of status and style, offering everything from handbags and watches to jewelry and accessories. Despite its staggering prices—ranging from 5,000 yuan to over 100,000—LV continues to attract customers, many of whom are not necessarily wealthy but see the brand as a symbol of success. Similarly, Wuhan Tobacco Group introduced high-priced cigarette series like “Yellow Crane Tower,” “Sky Travel,” and “1916,” with some packs reaching up to 3,000 yuan. Initially, these products faced long queues and black market price hikes. Though many found the prices unreasonable, there was strong demand for gifting purposes. The phrase “buyers don’t smoke, and people who don’t buy” highlights a peculiar phenomenon where high prices create scarcity and demand, especially in cultures that value face and ostentation. Parker pens, renowned globally for their elegance and craftsmanship, have long been a favorite among the elite. However, when the company decided to lower prices to boost sales, it led to financial losses and nearly pushed the company into bankruptcy. High prices often signal quality and status, and while some people may desire luxury, they also expect other indicators of excellence to justify the cost.

Nonwoven Fabric Used In Filter(air,water)

Non-woven fabric, Filter cloth, Non-fusible

TAIZHOU GAOXIN NONWOVENS CO.,LTD , https://www.cntz-nonwovens.com