Converse thinking in toy marketing is a great way

In the 1960s, American pop cars were known for their spacious interiors, comfort, and surprisingly good fuel efficiency. Among them, the Volkswagen Beetle stood out, not just for its design but also for its slogan, “Think Small,” which captured the attention of many loyal fans. While traditional beliefs suggest that children prefer beautiful dolls and cute plush toys, some entrepreneurs took a different approach by focusing on creating intentionally ugly toys. One such person was Bushnell, who was the chairman of a toy company in the United States. During a walk in the countryside, he observed a group of young girls playing with a dirty, unattractive insect. This moment sparked an idea that stayed with him. He wondered: what if we created toys that were intentionally ugly? Upon returning to the office, he immediately initiated research and development, leading to the creation of a line of "ugly toys." These products hit the market quickly and unexpectedly became a huge success, bringing significant financial benefits to the company. Colleagues were envious of this new trend. Ugly toys like the "Crazy Ball" — a string of grotesque-looking balls with exaggerated faces — or the "Rough Coward," a rubber toy with long yellow hair, green skin, bulging eyes, and a grating sound when blinking, became highly popular. Despite their unusual appearance, these toys sold at higher prices than traditional ones, yet they remained in high demand. The trend of "ugly toys" swept through the U.S., proving that consumer preferences are often more complex than expected. Human needs are not always straightforward. What may seem like a bizarre idea can turn into a successful product if carefully explored. Many believe that lower prices lead to better sales, but sometimes, high prices can make a product more desirable. For example, during the 1980s, some domestic brand liquors saw their sales increase after price hikes, as consumers associated higher prices with better quality. Louis Vuitton, a French craftsman in the 19th century, started his journey by packing luggage for the royal family. His craftsmanship soon spread across Europe, making his name synonymous with luxury travel goods. In 1854, he founded the Louis Vuitton brand, and in 1896, his son introduced the iconic LV monogram. Over 150 years later, the brand continues to dominate fashion trends, offering everything from leather goods to watches, jewelry, and accessories. Despite their exorbitant prices — ranging from 5,000 yuan to over 100,000 yuan for a single bag — LV remains a symbol of wealth and status. Interestingly, many buyers aren’t necessarily wealthy; some have monthly incomes as low as 3,000 yuan, showing how luxury brands have become part of everyday life for many. Similarly, in China, Wuhan Tobacco Group launched the Yellow Crane Tower series, including products like “Sky Travel” and “1916.” Some of these cigarettes reached up to 3,000 yuan per pack, with individual units priced at 30 yuan. Initially, there was a long queue for these high-priced items, and black market prices soared. Although many people found the price unreasonable, the demand for gift-giving purposes remained strong. The phenomenon of “buyers don’t smoke, and those who don’t buy don’t care” highlights how social status and tradition drive the market. Parker pens, known worldwide for their elegance and craftsmanship, have long been a favorite among the elite. However, when the company decided to lower prices to boost sales, it led to financial losses and nearly pushed the company into bankruptcy. High prices often signal exclusivity and quality, and while ordinary people may desire luxury, they also expect tangible indicators of value. A product must not only be expensive but also deliver real quality to justify its cost.

Activated Carbon Filter Nonwoven

Activated Carbon Filter Nonwoven,Activated Carbon Fabric,Activated Carbon Filter Fabric,Activated Carbon Fiber Cloth

TAIZHOU GAOXIN NONWOVENS CO.,LTD , https://www.cntz-nonwovens.com