Ancient and modern future development direction: love for girls series underwear

At the 4th China International Knitting Expo, held from August 24 to August 26 in Shanghai, Shanghai Gujin Underwear Co., Ltd. made a strong impression by showcasing its two well-known underwear brands—Ancient & Modern and Still 16. The exhibition attracted a lot of attention, with many visitors drawn to the innovative designs and unique positioning of these brands. The teenage girl underwear market is becoming increasingly competitive, with more players entering the scene. According to the representative from the Still 16 brand, which targets young girls, the brand focuses on promoting a natural, comfortable, and healthy lifestyle. Positioned at an affordable price point, the product line is divided into three age stages, helping girls choose undergarments based on their body type, function, and seasonal needs. Each piece is designed to be soft, intimate, and personalized, offering a joyful experience for young girls. Currently, the brand’s retail network is expanding through the support of the Ancient & Modern brand, with over 1,000 sales points across major cities in China. Looking ahead, the representative believes that the teenage girl underwear market has significant growth potential. As living standards rise and parents become more attentive to their daughters’ needs, the demand for quality and specialized products is increasing. More brands are now entering the market, signaling a promising future. In this evolving landscape, the market will become more competitive and professional, and Still 16 aims to provide girls with healthier, more comfortable, and beautiful undergarments through a caring and professional approach. Breaking away from the “homogenization” trend, the brand is moving beyond just selling “sexy” designs. At the fair, the topic of fashion in underwear was widely discussed. When asked how Ancient & Modern interprets fashion in this space, the representative emphasized that while fashion is important, comfort and health come first. The brand focuses on creating bras that are both aesthetically pleasing and supportive, prioritizing Women’s well-being. While many brands rely on sexy imagery, Ancient & Modern is working to differentiate itself by promoting a caring and professional image, enhancing its premium appeal. As the Chinese underwear industry matures, the market is becoming more segmented. Ancient & Modern has developed a multi-tiered brand strategy, including its high-end Mamesha line, mainstream brands, and the Still 16 brand for young girls. This approach caters to diverse consumer needs across different ages and income levels. When it comes to sales channels, the company acknowledges the growing preference for online shopping. However, purchasing underwear online requires some knowledge of sizing and fit. Currently, Ancient & Modern operates through direct stores, mall counters, and regional agents. Looking forward, the brand plans to enhance its online presence and adopt a more digital marketing model to better serve its customers.