Youngor's third entrepreneurial goal is to truly become "China Youngor," standing proudly among global enterprises and realizing the vision of "building an international brand and establishing a century-old foundation." The company remains committed to expanding its presence in the clothing and real estate sectors, with a long-term vision of at least 20 years of continuous growth. Within five years, it aims to position "clothing" as the top choice in China and have "real estate" ranked among the top 20 nationally. By 2015, operating revenue is expected to reach 50.9 billion yuan, with total assets reaching 109.9 billion yuan, placing the company among the top 100 enterprises in China.
The third five-year plan was set in 2011, marking the start of the fourth phase of Youngor’s development. This period aligns with the 12th Five-Year Plan, a time of significant opportunities for the company. Global economic shifts, industrial restructuring in China, rapid urbanization, and evolving consumption patterns have created favorable conditions for growth. Over the past three decades, Youngor has accumulated strong competitive advantages, and there is no reason to miss these future opportunities.
Youngor’s third five-year plan has been successfully completed, and the second venture was a major success. Now, the focus is on becoming a globally recognized brand. To achieve this, the company must maintain steady and rapid growth while strengthening internal capabilities and improving efficiency. In 2010, operating income reached 33.48 billion yuan, and by 2015, it is projected to hit 50.9 billion yuan, with total assets reaching 109.9 billion yuan. This will bring Youngor closer to the world’s top 500 companies.
In the next five years, Youngor aims to make "apparel" the number one choice in China, reinforcing its leadership in the domestic market and narrowing the gap with international fashion giants. For real estate, the goal is to be in the top 20 nationwide, with strong regional presence in the Yangtze River Delta. Financial investments are also being expanded, focusing on private placements, PE, venture capital, and secondary markets, all aligned with the group’s strategic industry layout.
Some may question Youngor’s diversified approach, but the company believes that each business must evolve. While textiles and apparel remain the core, real estate and financial investments have been strategically integrated. As Li Rucheng once said, “We started from textiles, but we don’t stop there.†This approach reflects a balanced and forward-thinking strategy.
Looking ahead, Youngor plans to focus on innovation across multiple areas: industry, branding, technology, management, and incentives. The next five years will involve operational transformation, production layout adjustments, and cultural evolution to support long-term goals.
Youngor’s journey over the past 30 years has seen remarkable achievements, including entering the Top 500 Chinese Enterprises and gaining international recognition through acquisitions like Kellwood. It has also pioneered hemp fiber technology, earning global acclaim.
Despite the challenges, Li Rucheng remains focused on the vision of creating a global brand. He emphasizes the importance of social responsibility, supporting communities during crises and creating jobs for thousands. His leadership style is humble, yet firm, driven by a deep belief in the power of brands and long-term value.
As Youngor moves toward becoming a world-class apparel brand, its story continues to inspire. More people know about Youngor today than ever before, and its name is now recognized not just in China, but around the world.
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