Youngor's third entrepreneurial goal is to truly become "China Youngor," standing among the world's leading enterprises and realizing the vision of "building an international brand and establishing a century-old foundation." The company remains committed to growing stronger in both the apparel and real estate sectors, with a long-term vision of at least 20 years without wavering. By the end of the five-year plan, Youngor aims to make "apparel" the top choice in China and have "real estate" ranked within the top 20 nationally.
By 2015, the company expects operating revenue to reach 50.9 billion yuan, with total assets reaching 109.9 billion yuan. This growth will place Youngor among the top 100 enterprises in China, narrowing the gap with global top 500 companies. In the next five years, the focus will be on strengthening the apparel business, expanding its market leadership, and closing the gap with international fashion giants. Meanwhile, the real estate division will continue to grow, becoming a well-known regional developer with an average annual sales increase of 31%.
In addition, Youngor is expanding its financial investment arm, exploring new models such as private placements, venture capital, and secondary market investments. These efforts are designed to support the group’s industrial layout and identify high-quality projects for future growth. While some may view the company’s diversified approach as "doing nothing," it is actually a calculated strategy to build long-term value.
Youngor started from textiles and apparel, but over time, it has expanded into real estate and financial investment. This evolution reflects a strategic shift, not a deviation. The company believes that while the core businesses of clothing and real estate remain central, financial investment plays a crucial role in driving growth. As Li Rucheng, the chairman, once said, “The main business is like being a farmer—peasants are my business.†Just as Toyota began with textiles, Youngor is building a strong foundation through diverse industries.
Looking ahead, Youngor plans to focus on innovation across all areas: product innovation, brand development, technological advancement, and management systems. The company also emphasizes the importance of cultural transformation, operational restructuring, and talent development. These changes are essential for achieving long-term success and maintaining competitiveness in a rapidly evolving market.
Throughout its history, Youngor has overcome challenges and achieved milestones. From being named among the top 500 manufacturing enterprises in 2006 to acquiring international brands and developing innovative products like hemp fabric, the company has consistently pushed boundaries. It has also been recognized for its social responsibility, contributing to public welfare and disaster relief efforts.
Despite its success, Li Rucheng remains humble, emphasizing that the company’s achievements are driven by hardworking employees and a dedicated team. He believes that true business success lies not just in profit, but in creating value for society. As Youngor moves forward, it continues to pursue its vision of becoming a globally recognized brand, while staying rooted in its core values and long-term goals.
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